PutUp
iOS · Android
Your team versus your friend's team. Call the matchup, name the stakes, and settle it for good. No money moves through PutUp.
TestFlight betaputup.ai →
Software studio · Edina, Minnesota
Independent software. Built in Minnesota.
Fobi Digital New Media builds consumer applications for iOS and the web.
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9Products in development
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2026Founded
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EdinaMinnesota
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iOS + WebPlatforms
Our products
What we're building
Fobi Digital New Media is early. Everything below is in development. PutUp is closest to release.
RecoLetter
Web
Stop chasing your recommenders. We gather their input in their own words and their own language, and our editors write the letter.
In developmentrecoletter.com →
HotCat
iOS
Your cat is a dragon. (So is the dog next door.) Pledge to a House and fight for your turf.
In development
Pushkin
Web · iOS planned
Russian as people actually speak it. Short daily lessons, grammar explained, every stress marked.
In development
AwesomOmeter
Web
How awesome was your day? Track the habits that matter to you and watch your score climb.
In development
VidRecap
Chrome extension
The 40-minute video in two minutes. VidRecap summarizes online videos and jumps you to the part you need.
In development
HipHopKing
iOS
Drop a track, claim your block. Local listeners vote, and the crown is yours until someone takes it.
In development
Scribe2MD
Web
From the scribe's chair to the white coat. Tools that turn your scribing hours into a strong medical school application.
In development
CubMatch
iOS
Camp scheduling, simplified. CubMatch takes the back-and-forth out of scheduling for parents and camps alike.
In development
Our focus
Four areas, one studio.
The products we're building fall into four areas: education, healthcare, engineering, and language.
Education
Learning apps and applicant tools, including Pushkin and Scribe2MD.
Healthcare
Scribe2MD, tools for medical scribes applying to medical school.
Engineering
iOS apps, web applications and a Chrome extension.
Language
Russian instruction in Pushkin and multilingual intake in RecoLetter.
About us
About Fobi Digital New Media
Fobi Digital New Media is a software studio based in Edina, Minnesota, founded by Brian Fobi. We build consumer applications for iOS and the web.
How we work:
- 01
Start with a thoughtful question.
Every product begins with a real problem worth solving, often one we've run into ourselves.
- 02
Pay attention to the details.
Small decisions add up. We sweat the wording, the flow and the finish.
- 03
Make something people enjoy using.
Useful is the minimum. We want people to come back because they like it.
Contact
Get in touch.
For partnerships, press or questions about any of our products, write to us directly.
brian@fobidigitalnewmedia.com- Legal name
- Fobi Digital New Media LLC
- Entity
- Minnesota limited liability company (Minn. Stat. ch. 322C)
- MN file number
- 1664034300020
- Formed
- August 26, 2026
- Mailing address
- Fobi Digital New Media LLC
3600 W Fuller St
Edina, MN 55410
United States - brian@fobidigitalnewmedia.com